2024 RMA Spring Convention

I adopted a bold approach for the 2024 RMA spring convention by utilizing unconventional typography and seasonal leaf motifs, symbolizing the cyclical nature of rural life and the biannual conventions. The challenges I faced included coordinating content gathering among multiple stakeholders, navigating tight deadlines and a lengthy approval process, and accommodating multiple reviews and revisions to ensure the success of the convention's comprehensive collaterals. I enjoyed working on this event and look forward to the fall convention!